Web Survey Bibliography
Title Using e-mail, Web-based technology to survey your current student population
Author Howes, C. M., Mailloux, M. R.
Source 10th Symposium for the Marketing of Higher Education. New Orleans, Louisiana, November 07-10
Year 1999
Access date 29.03.2004
Abstract Institutions of higher education, interested in surveying current students, are in the position of being able to access a well-defined sampling frame (i.e., all new freshmen). Given a well-defined sampling frame, probability sampling, such as Simple Random Sampling, is a readily attainable method that grants the researcher two desirable properties: generalizability to the population of interest and inferential statistical tests. Most college students are Internet and e-mail savvy. Many institutions also give their students a personal e-mail account upon registration. Rather than traditional methods of surveying (mail or phone), institutions of higher education may consider an e-mail-Web-based survey. This paper describes how the University of Wisconsin System's Market Research Unit, using e-mail-Web-based technology, conducted a system-wide, institution specific Marketing Image Study. Many benefits ensued from this technology: markedly reduced costs, simplified fielding of the survey, and accurate and timely recording of survey responses. Response rates, precision of estimation, and statistical power ranged from acceptable to very high across all participating UW Institutions. Post hoc sample balancing and several other analytical techniques are described and the resulting benefits are explained.
Year of publication1999
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 1999 (45)
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- Back to the Future of Online Polling; 1999; Taylor, H., Terhanian, G., Mitofsky, W. J.
- Nonresponse in Web Surveys; 1999; Vehovar, V.
- Designing Web Usability: The Practice of Simplicity; 1999; Nielsen, J.
- The Design of an International Real Time Data Collection System: SADC-HYCOS; 1999; Andrews, A. J., Pieyns, S., Servat, E.
- Survey research; 1999; Krosnick, J. A.
- Factors affecting measurement stability. More is not necessarily better: Effects of number of items...; 1999; Thomas, R. K.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.
- Question Appraisal System - QAS-99 ; 1999; Willis, G. B., Lessler, J. T.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U.-D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.
- Internet Systems for Evaluation Research; 1999; Watt, J. H.
- 'Once would be enough': some reflections on the issue of safety for lone researchers ; 1999; Kenyon, E., Hawker, S.
- The Effect of Incentives on Response Rates in Interviewer-Mediated Surveys; 1999; Singer, E., van Hoewyk, J., Gebler, N., Raghunathan, T., McGonagle, K.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y.-F.
- Internet Survey Data Collection: The Case Of Webqual; 1999; Deans, K. R., Adam, S.
- Drop-out caused by JavaScript: "I could not have expected this to happen " - A Web experiment...; 1999; Reips, U.-D., Schwarz, S.
- Can Internet Polling Work? Strategies for Conducting Public Opinion Surveys Online; 1999; Flemming, G., Sonner, M.
- Development of a system for on-line evaluation of teaching; 1999; Marsh, J., Jones, Ja., Boehnker, D. N., Mavis, K.
- Improving Electronic Data Collection and Dissemination Through Usability Testing; 1999; Murphy, E. D., Marquis, K., Hoffman, R., Saner, L., Tedesco, H., Harris, C.
- Internet Data Collection at the U.S. Census Bureau; 1999; Kanarek, H., Sedivi, B.
- The internet ... A possible research tool?; 1999; Senior, C., Smith, Mi.
- Casting a wider net; 1999; Marinelli, J.
- Anatomy of an on-line focus group; 1999; Sweet, C.
- On-line focus groups: Mainstream in the millennium?; 1999; Thorne, G.
- In-home CAPI: a new era in data collection?; 1999; Bos, R.
- Recruiting sources for on-line studies; 1999; Bradford, D. P.
- Research and the Internet: a winning combination; 1999; Clarkson, B.
- Surveying collegiate Net surfers; 1999; Wygant, S., Lindorf, R.
- An empirical comparison of traditional and web-based experimental survey administration: Could it be...; 1999; Frey, B. F.
- Japan Has 18 Million Internet Users; 20 Pct. Tried E-Commerce; 1999; Nikkei NetBusiness
- Principis's Web Survey competent for basic tasks; 1999; Marshall, T.
- Complementary and alternative medicine use by patients with inflammatory bowel disease: An Internet...; 1999; Meddings, J. B., Hilsden, R. J., Verhoef, M. J.
- Computer-Assisted Interviewing: The Design and Application of Survey Software to the Wired Suburb Project...; 1999; Hampton, K. N.
- Pollsters.com; 1999; Mitofsky, W. J.
- Realtime Interviewing Using the World Wide Web; 1999; Chen, Pe., Hilton, S. M.
- Comparing Seven Forms of Online Surveying; 1999; MacElroy, B.
- Designing and implementing Web-based surveys; 1999; Lazar, J., Preece, J.
- Overcoming Methodological Concerns in the Investigation of Online Sexual Activities; 1999; Cooper, A., Scherer, C. R., Mathy, R.
- E-mail surveys: what we've learned thus far; 1999; Schuldt, B. A., Totten, J. W.
- Privacy Issues in Internet Surveys; 1999; Cho, H., LaRose, R.
- Research Methodology: Taming the Cyber Frontier-Techniques for Improving Online Surveys; 1999; Kaye, B. K., Johnson, T. J.
- Surveying Through Cyberspace; 1999; Supowitz, J. A.
- Online Research: Methoden, Anwendungen und Ergebnisse ; 1999; Batinic, B., Bandilla, W., Graef, L., Werner, A.
- Ethical decision making in business: A comparison between New Zealand decision makers and a World Wide...; 1999; Frey, B. F.
- Introductory notes on Web interviewing; 1999; Ahlhauser, B.